Woods Services Rebranding
Woods Services Rebranding
I decided to work with a non-profit that I already work for, Woods Services. Woods had just witnessed a recent rebranding that I was upset about, and used that as inspiration to push my design for this project.
I enjoyed the existing color scheme and decided to update the colors and incorperate them into my design.
This is a semester-long project with the intent to overhaul the branding for a particular non-profit organization.
We started off with a research phase, where we gathered as much information about the company as possible, learning what they stand for and what makes them unique. We applied this research into designing a new logo for this company.
Once a logo was determined, a color scheme and typeface was determined, which was all then applied to documentation and business cards. We looked to see what these would look like on different products and in different scenarios.
I went back to rework the color-scheme of the logo, gave it some tweaks and started applying it to practical places and developed a website replacement seen here.
Process Documentation
Final Work and Application